October 11, 2024
A Football And Food On A Table

Bush’s® Beans Joins Forces with Mike’s Hot Honey® to Spice Up Tailgate Season

The perfect fusion of sweet heat and savory beans is here! Bush’s® Grillin’ Beans® Hot Honey promises to elevate tailgates and watch parties this season.

Tailgate season is about to get a spicy-sweet makeover as Bush’s® Beans teams up with Mike’s Hot Honey® to create a bold new flavor combination: Bush’s® Grillin’ Beans® Hot Honey. This partnership pairs the robust richness of Bush’s Grillin’ Beans with the fiery sweetness of Mike’s Hot Honey, America’s favorite hot honey brand, known for its unique chili-infused honey.

As football fans across the country gear up for the fall tailgating season, this newest addition to the Bush’s Grillin’ Beans line is set to become the MVP of gameday spreads. Whether you’re grilling at a tailgate or hosting a watch party at home, the spicy-sweet flavor of Bush’s Grillin’ Beans Hot Honey promises to elevate everything from barbecue to burgers and beyond.

Bush’s new variety is a standout addition to its already popular Grillin’ Beans® portfolio, which includes crowd-pleasers like Bourbon and Brown Sugar and Steakhouse Recipe. The blend of sweet, bold honey and a kick of chili heat gives fans a chance to bring the heat—and the flavor—to their favorite game day dishes.

Sweet and Spicy Combo Could Be This Season’s Gameday MVP

“Grillin’ Beans Hot Honey is a testament to our commitment to bold flavor; it’s a true game-changer for anyone looking to spice up their tailgates,” said Stephen Palacios, Senior Vice President of Marketing & Innovation at Bush’s. The company prides itself on producing bold, flavor-packed beans that can transform an ordinary dish into a tailgate-worthy showstopper.

Partnering with Mike’s Hot Honey®, which has become a staple in restaurants and kitchens across the country since its creation in 2010, Bush’s taps into the growing trend of sweet and spicy flavor pairings. From pizza toppings to charcuterie boards, Mike’s Hot Honey has redefined how people enjoy honey, and now, the pairing of Bush’s hearty beans with the sweet heat of Mike’s Hot Honey takes this innovation one step further.

“Nothing is bolder than showing up to the tailgate party or cookout with the MVP of the meal,” added Mike Kurtz, founder of Mike’s Hot Honey. “Our partnership with Bush’s gives fans the chance to bring the heat and take game day spreads to the next level just in time for tailgate season.”

Tailgating Essentials Get a Flavorful Boost

Bush’s Grillin’ Beans Hot Honey will roll out to stores nationwide in mid-August, giving fans plenty of time to stock up before the heart of football season begins. For those eager to try it, the product will be available at major retailers, and customers can use Bush’s product locator tool to find the nearest store carrying this new offering.

Tailgating culture, long associated with grills and cold beers, just got a lot more exciting. The addition of Bush’s Grillin’ Beans Hot Honey opens up a world of flavor possibilities, whether added to a side dish, integrated into a main course, or served straight from the can.

This flavorful collaboration is about more than just beans; it’s a celebration of bold flavor that will resonate with fans from the backyard to the stadium parking lot. As consumers continue to seek out elevated culinary experiences even at home, this partnership is perfectly timed for the fall.

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Veronica Morley

Veronica Morley recently graduated from Tufts University and majored in Computer Science with a minor in Literature. She currently resides in Palo Alto, California. She is a contributing writer and developer to the site AITrueReview.

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