In a move that breaks its five-year silence on new products, A.1. is venturing beyond sauces, debuting a new steakhouse-inspired butter that promises bold, restaurant-quality flavor for home cooks.

A.1. Introduces Steakhouse Butter: A Bold New Innovation for Steak Lovers

CHICAGO – A.1., the iconic steak sauce brand, has introduced its first new product in more than five years, stepping outside of the condiment aisle with the launch of A.1. Steakhouse Butter. This product blends A.1.’s tangy signature sauce with creamy butter and fresh herbs, designed to help consumers easily recreate steakhouse-quality flavors at home. Aimed squarely at grill enthusiasts and home cooks seeking to elevate their meals, A.1. hopes to tap into the growing trend of viral butter-based recipes.

The new A.1. Steakhouse Butter responds to rising consumer demand for bold, convenient flavors. The butter, designed to complement red meat, pork, and even burgers, is marketed as an effortless way to add a savory, rich touch to various dishes, from steaks to mashed potatoes. This release also positions A.1. as a pioneer in the butter market, the first of its kind from a mainstream sauce brand.

According to Holland Robinson, A.1.’s Brand Manager, “We know our fans are constantly seeking new ways to recreate the steakhouse experience at home. The new Steakhouse Butter delivers a bold, buttery, and savory complement to any meal.”

Capitalizing on a Viral Trend: A.1. Leverages Popular Butter-Based Recipes

The launch of A.1. Steakhouse Butter reflects a broader trend sweeping across social media, where millions of users have been crafting “cowboy” and “garlic” butter-based recipes to mimic the rich flavors found in upscale steakhouses. By combining its iconic sauce with butter, A.1. is positioning itself at the forefront of this culinary movement.

A.1. Steakhouse Butter will debut at the upcoming New York City Food and Wine Festival on October 19, where attendees can experience the butter firsthand at the “Steak & Whiskey” event, hosted by celebrity chef Robert Irvine.

Retail Rollout and Pricing: Steakhouse Flavor Now in Tubs

Available in 3.5-ounce tubs for $4.99, A.1. Steakhouse Butter will be rolling out in stores across the U.S. and online, giving home cooks access to premium steakhouse flavors without leaving their kitchens. The product was developed in collaboration with Epicurean Butter, known for crafting high-quality, flavored butters.

For more information, A.1. invites consumers to follow them on Instagram or visit their website.

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